Brands carry a lot of weight in purchasing decisions for me. In some cases, it is the primary reason I will either purchase or not purchase an item. Kevin Keller, author of Strategic Branding Management, maintains that successful branding often creates strong, favorable, and unique brand associations to both functional and symbolic benefits. With so many product options, consumers need help in deciding on the right products and services. Scott Bedbury and Stephen Fenichell, authors of A New Brand World, further note that the most innovative product line will grow stale in the minds of potential customers if the marketing has become static, undifferentiated, or irritating for lack of change. [1] For me, it is those unique differences and my own personal experiences that impact my product selections.

The underpinning question is a value issue. In many industries, giving away samples is an effective, low risk way. Giving free samples encourage buyers to try unproven or unknown products. In environments like Costco, customers expect free items. However, some customers frown on free product offerings. Michael Solomon, author of Consumer Behavior, maintains that some buyers are materialistic and place a high value on status and appearances; price is usually a consideration. Therefore, the higher the price or more exclusive the product, the more valuable the commodity. This relates to prestige pricing.

If you want the best solution for your electrical problem, then you should know that only by turning to the most qualified residential electrician Minneapolis has to offer can you ensure a quality job that is also up to safety codes.

Working with electricity is highly dangerous, and that’s why only a licensed electrician is capable of dealing with electrical problems. Even minor errors and mistakes can make a problem worse, besides risking serious injury or damage to homes. Unqualified electricians aren’t insured which is why only certified professionals are to be hired.

An experienced electrician will know where to look and quickly determine what caused the problem. He will be able to perform a quality job in the safest conditions possible and repair the faulty wires for good. You can be sure that once a licensed electrician has fixed your problem, you won’t have to call him back again.

Don’t rely on mediocre and unqualified help, search for a reliable contractor. You can be confident that by hiring one of the best electrical contractors MN has to offer, you will benefit from a quality repair and from the certainty that you won’t deal with the same issue ever again.

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It is a demonstrated fact that the majority of companies that get annual compliance with the PCI DSS (Data Security Standard for the Payment Card Industry) are not able to preserve that status. As a consequence, they remain exposed to eventual data breach risks, as well as many other security threats.

Reports regarding the annual assessments show that, out of 500 large organizations assessed between 2011 and 2013, only around 11% could maintain their compliance status between two consecutive assessments. The results of this investigation in the PCI compliance industry are based on data gathered from several companies activating in retail, travel and hospitality, and financial services sectors.

About 82% of the subjects were found to be compliant with eight out of 10 DSS requirements at the moment of the annual assessment, and they needed about three additional months to close all the gaps.

This issue is mainly caused by the tendency that many companies have to treat this topic as only an annual goal, and not as a part of their continuous effort to provide a proper risk management. Moreover, they usually manage DSS compliance as a project and once they achieve the goal, they stop paying attention to it.

Make sure you have what you need to ensure company and customer security and compliance – see

Are you a busy person and you do not have enough time to take your dog out for a walk? Not a big fan of jogging, either? We introduce you to the canine treadmill.

As a dog owner, you have a great deal of responsibility for your little buddy. His life depends on you and you have to make sure he lives healthily. Firstly, you must understand that dogs, like people, develop medical problems. Recently, it has been estimated that about 40% of the dogs in the USA suffer from obesity which causes further cardiac diseases, loss of muscle tone, joint injuries, and so on.

Exercising is very important for dogs – they are naturally designed to be active. They really need those walks outside in order to maintain a healthy lifestyle. The lack of exercise not only generates obesity, but it also causes behavioral problems.

We know this may come as a problem sometimes because you have a busy schedule and you do not have time for that long time your buddy spends running around in the park, or you are not too much of a runner to join him. Here comes our proposal. The treadmill workout is a good alternative to the walks outside. It gives your dog the exercise he needs and it even gives you both time for bonding in the comfort of your home.

Do not hesitate! Give your four legged friend the healthy workout he desperately needs with a dog treadmill! Look here for more information –

Divorce is the extreme option when disagreements occur in a marriage. Whether the marriage is as a result of domestic partnership or legally binding, the lawyers will help you dissolve it. What the lawyers will do is advise you on how to go about contentious issues in marriage which need to be solved before getting divorce.

Child Custody

Denver Family Law Attorney will help you deal with child custody issue. This is a big issue in marriage because children are products that should live a peaceful life afterwards. This though is not always easy because disagreements may occur on who keep a certain kid and so on. The lawyers offer you advice on how to go on the issue at hand. On the same note, the lawyers will help you prepare some essential paperwork for the completion of the process.

Property Settlement

Property settlement is another issue that brings headache during divorce. In most cases, couples don’t agree on how to share properties because of one reason or the other. The family lawyers can help you with this issue and ensure that you get the best out of it. This is because the lawyers can help you bargain for your right share of the properties to be shared. The lawyers will also fight to see that you are not disadvantaged in the long-run.

Court Representation

On top of helping you settle your properties and child custody, the Denver Family Law Attorney will represent you in court. This means that the lawyers will source for relevant evidence and submit it to the jury. What’s more, the lawyers will argue your case out and give reasons why the jury should rule on your favor. At the end of the day, the lawyers will ensure that you have got enough time to handle your daily duties. This means that you will be able to handle your daily developmental agendas and also pursue justice. Call the experts at the Neighborhood Law Office for support and services.

Going through a criminal case is a very challenging experience, so why not make sure that you have the much needed support, which takes the form of a Denver criminal defense attorney? It is crucial that you find the right person to represent you, because an unjustified conviction will have long term consequences, which can, and usually do last for the rest of the client’s life. Besides the social stigma linked to conviction, one should not overlook the psychological implications either.

Perhaps you are wondering what behavioral and physical patterns the police are looking for, when they pull someone over. Well, wonder no more, the most common patterns are the following:

-          Alcohol breath

-          Red, watery eyes

-          Red, flushed face

-          Slurred speech

-          Not being able to comprehend the officer’s questions

-          Unbalanced while standing

-          Using the vehicle to support oneself

-          Aggressive attitude

-          No knowledge of time, or even worse of the current space

-          Inability to follow directions

-          Exiting the vehicle with difficulty

If you have been caught driving under the influence, seek the guidance and professional support you need and call a Denver DUI Lawyer as soon as possible.

For more about acquiring an attorney for DUI Charges, please see

If your HVAC system does not heat or cool the house as it should be, it is time to call for a checking service. In Denver, air conditioning repair competition is tight, with everyone claiming to be the best. It is not wise to choose a contractor based on their advertisements or TV commercial. You need to see for yourself that they are indeed good at what they are doing, and honest about what you should do with your HVAC unit.

Finding a good contractor might be easy, if your friends or family recommend someone they have worked with and were satisfied. In case you have to find one yourself, there are a few things to consider before hiring someone.

A heating, ventilation, and air conditioning system is, no doubt, the most complex service trade for your home, and you cannot trust an unreliable or an amateur contractor to work on it. You need somebody that does not make recommendations over the phone, somebody that will insist on performing a diagnostic first, and will ask a lot of questions in the attempt to identify the problem, and fix it, eventually, someone with an eye for the defects and an ear for details.

Call the experts at Apple Aire Inc for expert HVAC service.

According to the latest college basketball rumors, Wake Forest Demon Deacons might be interested in getting a Big East head coach for their team. A source from CBS Sports said that Wake Forest might be looking to hire the head coach from Xavier Musketeers,  Chris Mack.

According to multiple sources from CBS Sports, Chris Mack was the front-runner for replacing Jeff Bzdelik at Wake Forest. Although Mack’s last season over at Xavier wasn’t exactly great, with them being bounced from the 2014 Tournament by taking a beating from the Tennessee Volunteers, that does in no way discredit Mack and the fact that he is a great coach, and that he’s done a great job for the Xavier program. In his five years at Xavier, Chris Mack managed to lead the team to four NCAA Tournaments, and he also made two trips to the Sweet 16.

After a disastrous season, Wake Forest’s head coach Jeff Bzdelik was fired, especially after failing to make the postseason. Although this might be bad news for the Big East big coaching, the latest college basketball rumors say that Chris Mack may be hired by the Wake Forest Demon Deacons.

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There are many advantages of a green roof, as Denton roofing specialists will explain in the following lines. Green roofs can save energy in the whole house, all throughout the year. Cooling the house is more easily achieved when you install a green roof. For example, a simple asphalt roof can easily reach up to 80 degrees in the summer. With a layer of soil above it and plants, you create a layer that will protect the roof, so that the temperature inside the house does not reach uncomfortable values. Besides this, the plants help water evaporation, creating a cooling effect and humidifying the air.

Insulation and protection against the wind!

In winter, the soil layer above the membrane of the roof provides additional insulation. For example, in areas such as Scandinavia, a house needs very good insulation. In warmer climates, a green roof, especially the type with a thicker layer of soil, can be a very good option if your purpose is to avoid overheating the house.

Regarding protection against cold wind, that can also be provided by a green roof. You will notice that these solutions have a great economic value, roofers experienced in roofing Denton homes add.

For more info –

Driving under the influence is an extremely serious offense and it is severely punished in every state. According to a Denver DUI lawyer, in Colorado, the maximum blood alcohol concentration (BAC) depends on two factors:

-          Age. If you are under 21 years, the maximum BAC you are allowed to have is 0.02%. Adults, on the other hand, have different rates, which are defined by the second factor.

-          Condition. People over 21 years are classified depending on two BAC limits. If you have 0.05% alcohol in your blood you are a, “driving while ability-impaired” person and if your BAC is 0.08% you are illegally driving under the influence.

You should know that additional charges might be put under your name if you do not respect police orders. For example, if you refuse to take the BAC test when pulled over by the police, you risk having your driving license suspended for at least 1 year.

The minimum jail time is 2 days for driving while ability impaired and 5 days if your BAC is over 0.08%. These sentences are applied only if you are at your first offense; the maximum prison sentence can reach over 1 year.

Find out the Lawyer services available to you in time of need at :

Having a running toilet requires you to immediately hire Minneapolis plumbers, such as Muska Plumbing company to fix it. Of course, if you have some plumbing skills you might be able to do it by yourself.


Steps to follow when fixing a running toilet


If you want to save some money and fix the plumbing problem by yourself, you should get some advice first. Else, you might do more damage.


First, you should find the source of the problem. The first place you should check is the overflow tube. If there is water circulating through them it is a sign that the fill valve is not closing properly. You will need to replace the valve.


The next place to check is the flapper chain. If it is too long or too short, it might create similar problems. Adjust the flapper chain and maybe the problem will disappear.


Another place to look for the problem is the flapper itself. Maybe it is too old and can’t provide anymore a good seal. Add some food coloring in the toilet tank. If some colored water gets in the toilet bowl you will know that the flapper is not sealing properly.

Replace the troublesome items by yourself or hire Minneapolis plumbers to be sure that the repairing is done right.

It is very good that you take your children to get Lone Tree Dentistry services. In fact, you should take your children when they are very young. This means that the moment your child develops first teeth, it is important to take him to the dentist. This is because your children need to be acquainted to the dentistry services as early as possible. When your child is introduced to dentistry services at an early age, it becomes hard for him or her to forget the importance of seeking dental services. This means that your child will grow up knowing that dental health is vital for positive and proper development.

Another reason why you need take your children to Lone Tree Dentistry Service is related to early diagnosis and treatment of dental issues. Remember that dental issues can start developing early, and early diagnosis and treatment may lead to elimination of these problems. The dental experts therefore diagnose your children if they have any dental issues. After that, they administer relevant medication to ensure that your children grow health and strong. This leads to long-term sustainability of dental health.

It is important to note too that Lone Tree Dentistry will advise you on how to take care of your baby’s teeth. Remember that your children have delicate teeth. This means that you need to be careful when handling them. The dental experts therefore will help you understand simple tricks that you should perform so as to enhance good oral dental care. For instance, the dentists will advise you on the type of foods to feed your kids, how to brush your kids’ teeth and what diet to subject your kids to. In addition, the dentist will help you understand how best to treat signs that your children show.These will definitely help your toddlers realize a great oral health in the long-run.

Hiring a Chicago roofing company is the best thing to do if you have trouble with your roof. They are the ones to know what type of roofing fits your house best. If the damage to your roof is a minor one, you should not worry, as it is quickly solvable.

If, however, your roof needs replacing, you should keep in mind that asphalt is the best material to be used in these situations. Asphalt has a few characteristics which come in handy for both you and your house:

  • It is a waterproof material, so you will not have to worry if bad weather affects Illinois, as it will keep the water away and withstand high wind as well.
  • It is also resistant to fire, so fire hazards should not be a reason to worry.
  • UV rays are successfully reflected by the latest asphalt varieties on the market.
  • Asphalt also withstands average impact.

These are just a few reasons why asphalt is a good choice as a roof cover. In order to get the best results in roofing your house with it, you should contact a Chicago roofing company,, to help you.

How to get the right storage containers Denver? This is one of the most common questions among entrepreneurs and business personnel that wish to store products. Indeed, choosing the right container can be an uphill task especially if you have no prior experience. Here are some tips on how to do this hassle free.

Size: They come in varying sizes in a bid to meet the diverse clients’ needs and preferences. Before buying, it is wise to look at the specific dimensions of the container to avoid getting one that is under-size or too large for your cargo. You may contact the customer care team of your selected store so as to get first hand information to help you make an informed decision.

Make or Design: This is an important aspect that you must consider when purchasing storage containers. Go for storage containers Denver offers whose design can comfortably keep your merchandise safe and secure. Again, take time to look at the specific details so as to choose the best.

Technology: Nowadays, there are technologically advanced storage containers that are fitted with various advanced gadgets that are build to enhance safety and keep stored merchandise fresh. Despite the fact that they are technologically advanced, they are very easy to operate and economical on electricity. You will be given a comprehensive user’s manual to help you derive maximum utility from it. Though they are a little bit expensive than conventional containers, they are worth the money as they are very durable, reliable and efficient.

Cost: Storage containers are priced different depending on their specifications. Compare the price tags so as to choose one that fits in your budget. Other factors that need to be considered in conjunction with the price include durability, durability of the material and size. Steer clear of models that are known to offer unsatisfactory storage service to avoid losing your hard earned money.

Choosing the right storage containers Denver is a sure way of combating losses, look to an honest company –

There are various reasons to opt for the services of professional electricians. Not everyone is quite handy when it comes to resolving issues that involve the use of electricity. In fact there are some situations that will require the need for certain tools and equipment to complete a job safely and accurately, which is why whenever there are problems with the electrical system in the home or work place it is advisable to rely upon the professional services of Littleton electrician contractors.

Regardless of what type of work it is that will require the services of these local electricians, these contractors have the proper training and experience to handle any kind of project that involves the use of electricity. They specialize in this particular field and have the ability to provide the assurance to all homeowners of getting the job done correctly without any risk of danger.

These local electrical contractors have the complete knowledge and skills to inspect and resolve any type of issues with regards to the malfunctioning of the electrical system. Through their education, these electricians will be able to make all the necessary installations, repairs and other means of maintenance in order to create a well functioning electrical system in the home or place of business.

One very important matter that every home or business owner must always be aware of is the danger that exist when working with electricity. In some cases taking on this type of work can lead towards fires, electrical shocks, and other kinds of injuries, which is why it is essential to only allow professional electricians to resolve any issue with regards to the electrical system.

If you are a home or business owner and encounter any problems that involve the use of electricity and want to avoid any risk of serious and costly damages, then it is highly recommended to employ the reputable services of Littleton electrician contractors to ensure the job is done safely and sufficiently.

For services and scheduling an appointment, call


Why go to time management classes? It may prove a great help for your career, indeed, but it is not just your career. It is about your entire life. Are you spending hours and hours doing activities that are neither useful nor enjoyable? Bad TV shows, wasting time on social networking or playing silly computer games?

Do you regularly think for hours about what you are going to do, without actually doing it? Days after days pass, with no noticeable achievement?

Well, you should know that there are millions like you. Actually, we all tend to procrastinate, get distracted, be over-perfectionists some times and lazy other times, or leave many tasks for the same time period.

What is the solution? Planning and discipline.

We all try to plan our actions, but rarely have a precise, hour-by-hour schedule of what we are going to accomplish that day, plus a final check-up of all achievements.

Just try it, and you will see that your work efficiency improves! And, there is one more thing: carefully balance work and leisure time. You cannot keep your productivity high if you get stressed.

There are many other useful tricks, and time management classes will teach you all there is to know.